Deciding on Web Site Content:
Color and Style

The colors and style of your web site will have a large impact upon your web site's visitors, and should be carefully considered with your target visitor in mind.

Ideally, your web site's colors should coordinate with those of your business logo or business colors. This is a part of "branding" -- establishing your business identity firmly in a consumer's memory through consistent use of name, colors, style, trademark, slogans, etc.

Your web site's style or theme should be an expression of your business and its services or products. Is it professional, entertaining, fun, informative, soothing, educational, or strictly utilitarian?

We can choose a color scheme for you and suggest an overall look for your web site. Or, if you have a specific "vision" for your web site, describe it to us. We'll advise you what is likely to work consumer-psychology-wise, and what is not.

When you order your web site, we will request that you send us 6 URL's (web site addresses): 3 for web sites you really love, and 3 for web sites you really hate. This will give us a feel for your own personal preferences in various web sites' "personalities."

next  >> Planning Your Web Site, Section 6: Staying Within Budget