 Choosing
a Domain
If you want higher placement in search engine rankings,
it's important for your web site to have its own domain
name.
When choosing a domain, keep in mind that a domain
is just a label for an ip address. However since only
one person can have use of a particular domain name,
having one gives you a unique identity - just like a
social security number, or a house number / ZIP code
combination.
Does that mean you should use any name you want as
long as it's available? No.
Studies such as one done in 2002 by NUA
Internet Surveys show that in the US, almost 58%
of all internet users go directly to websites by typing
in a domain name or using a bookmark, rather than using
search engines -- up from 46% the previous year.
An ideal domain name is:
- Catchy
- Short and concise
- Easy to remember
- Easy to spell
- Easy to type
- Strongly identifyable with your business name or
identity
- Something people can easily guess at if they can't
quite remember the url
Put some thought into it. Then tell friends, neighbors,
and co-workers what domain name you're thinking of using.
Ask them if it's easy to type and spell. Later, ask
if they remember it. If they do, you're on to something.
Also check out our Domain
Power page for more detailed information about how
to make your domain name really work for you.
next >> Planning Your Web Site, Section 3: Offering Function
|
Targets
&. Markets
