Targeting Your Web Site

Isn't this backwards? Shouldn't you worry about things like "target market" and marketing issues after your web site is launched?

No. In order to have a successful business, you must understand your customers and satisfy their needs better than the competition. If you know who your customers are or will be, we can more effectively plan and develop a web site designed to attract them and keep them there.

Therefore, if you don't already know your target market, then determining your target market should be your first consideration.

First, what is "target market"?

Questions to consider:

Who are your current and past customers? Your customer is not necessarily just the end user, but also includes the person who makes the decision or choice to purchase your product.
Who do you want to convey your message to (and win over)? You don't need to narrow this down to any one specific group. Nor do you need to know anything about how to market your product or service to these people. Rather, use this as a guideline to compile a general profile or two of your average target customer/s:

Gender
Age
Economic status or average income
Marital status
Family status (with or without children, etc.)
Occupation
Needs and wants
Geographical region
Culture
Lifestyle
Hobbies
Health status
Emotional status (happy, sad, optimistic, rushed, confused, relaxed, wishful, etc.)
Education or expertise

Targeted web design is one of our great strengths and a major factor in our clients' online success. We use our experience and skills to design every aspect of every web site with the target market in mind. Simply: it works.

If you are having difficulty understanding targeting, CLICK HERE for a more detailed explanation and a chart to help you get started identifying your target market.

next >> Planning Your Web Site, Section 2: Choosing a Domain